Universo Totvs

TOTVS promotes an annually conference between their clients and prospects. It is a very simple yet powerful tool to enhance their relationship over the years. The website is a quite simple concept, following the directions of the communication concept previously made by TOTVS itself. Me and my team had to extract from that the whole website, creating the information architecture, the interaction workflow and the art language for online communication. Besides being a good looking site (for such a small content), the design carries a huge amount of small concepts, such as an adaptable and flexible grid, a short-gutter design and a beautiful typography (mixing the powerfulness of all-caps types with light and strong density).

Totvs - Jan/14
Agency: F.biz
Art Director: André Bernardi
Creative coordination: Mauro Sérgio Belucci

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